This resource page is to help you integrate social media into your overall internet business platform. Our goal is to provide you with the best tools and practices to increase your customer engagement and grow your business. We look forward to helping you succeed in growing your business and connecting with more customers!
Marko Schmitt - Founder, inBizWorks
Score Social Media Resources
Below is additional information about all the social media resources mentioned during the SCORE seminar on Social Media Blueprint for Great Customer Service.
- Snaps: Snapchat servers are designed to automatically delete Snaps after they’ve been viewed by all recipients. Opened Snaps typically cannot be retrieved from Snapchat's servers by anyone, for any reason. Also, Snapchat servers are designed to automatically delete unopened Snaps after 30 days.
- Chats: Snapchat servers are designed to automatically delete a message sent in Chat after you and the recipient have both viewed it and swiped out of the Chat screen — unless either of you press and hold to save it.
- My Story: Snapchat servers are designed to automatically delete Snaps you post to your Story 24 hours after you post each Snap.
- Live Stories: If you submit a Snap to a Live Story or Local Story, we may archive the Snap and allow it to be viewed again through Snapchat or other sources.
- Memories: Memories holds the Snaps and Stories you save so you can reminisce anytime. Content you save to Memories is backed up by Snapchat.
Scribd /ˈskrɪbd/ is a digital library and e-book, audiobook, and comic book subscription service that includes one million titles. In addition, Scribd hosts 60 million documents on its open publishing platform. Wikipedia
ShareFile is a secure enterprise file sync and share system. It is a SaaS product that allows users to choose where to securely store documents and files, either on premises or in the cloud. ShareFile is owned by Citrix Systems. Wikipedia
Delecious Delicious (stylized del.icio.us) is a social bookmarking web service for storing, sharing, and discovering web bookmarks.
Here is a good article about Delicious
It competes with CraigsList for the uglies interface of any major league highly used Internet website.
Digg is a news aggregator with a curated front page, aiming to select stories specifically for the Internet audience such as science, trending political issues, and viral Internet issues. Wikipedia
Quora is a question-and-answer site where questions are asked, answered, edited and organized by its community of users. Its publisher, Quora, Inc., is based in Mountain View, California. Wikipedia
Yahoo Answers is a community-driven question-and-answer (Q&A) site or a knowledge market from Yahoo! that allows users to both submit questions to be answered and answer questions asked by other users.
Here is an page of resources about Yelp for Business
TripAdvisor is an American travel website company providing reviews of travel-related content. It also includes interactive travel forums. TripAdvisor was an early adopter of user-generated content. Wikipedia
Here is a tutorial for listing your business with TripAdvisor
Amazon is also a source of user reviews about products of all kinds. If your business involves a consumer product it would be wise to understand how to list your product with Amazon and get it reviewed.
Here is a page from Entrepreneur about selling your product on Amazon
Here is a page on Reviewing
Here is a tutorial for using hootsuite although there is also hootsuite academy which provides in depth training in how to use its products.
Sprout or SproutSocial’s easy to use interface is straight forward and intuitive. You can schedule, monitor and analyze all in one spot. Unlike the other tools which just serve up stats, SproutSocial takes it one step further by analyzing them for you. The analytics provide useful data like engagement percentage and how your social channels are trending over time with colorful charts, graphs and other visually appealing data formats that make it easy to digest and report back to your peers so you can be sure you are optimizing your social media networks fully.
Edgar is a scheduling tool for social media. He recycles your content automatically so that “the well doesn’t run dry.” What is recycling? You build a list of content that you want Edgar to share, and once he’s shared the last article he will go back to the beginning of the list and share everything again. from http://blog.capterra.com/buffer-vs-edgar/
Here is Edgar's comparison with Hootsuite
Another tool: eClincher is a social media management platform that helps businesses manage and organize their social media accounts in a straightforward and easy-to-use tool. Here is a review of eClincher
Here is another review of eClincher from Aptgadget
Here is a good article comparing Social Media Management Tools
Here is an overview of Google Analytics.
Here is a MOZ article about how to use GA for your website.
MOZ is a tool for measuring, monitoring and evaluating the onsite and off-site aspects of a website's level of search engine optimisation as well as for managing social media accounts. from Quora.
They have many excellent free learning resources on their site including this one about SEO.
SemRush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.
Here is a good comparison article Moz vs SemRush