Welcome to the SCORE Seminar Resources Page

This is a special site for SCORE Members to access additional resources to support the Social Media Blueprint for Great Customer Service Seminar. Check back soon for more content.

Please contact me if you have any further questions, requests for information, or comments about our seminar.
I look forward to hearing from you.

All the best, Marko 

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This resource page is to help you integrate social media into your overall internet business platform. Our goal is to provide you with the best tools and practices to increase your customer engagement and grow your business. We look forward to helping you succeed in growing your business and connecting with more customers!

Marko Schmitt - Founder, inBizWorks

Score Social Media Resources

Below is additional information about all the social media resources mentioned during the SCORE seminar on Social Media Blueprint for Great Customer Service.

1.Blogs: WordPress, Blogger, Tumblr, Typepad
WordPress, Blogger, Tumblr, Typepad If you are only going to have a self standing, hosted blog, then my top recommendation is Blogger. It is free, easy to use, and simple to learn. However all of these are popular and serve different audiences.
2. MicroBlogs: Twitter, Snapchat
TwitterSnapchat Twitter is by far the most popular. It is the 9th most popular site on the Internet. Snapchat is an interesting alternative in that posts dissappear after being read by the recipient. From the snapchat support: Most messages sent through the Snapchat application will be automatically deleted once they have been viewed or have expire.
  • Snaps: Snapchat servers are designed to automatically delete Snaps after they’ve been viewed by all recipients. Opened Snaps typically cannot be retrieved from Snapchat's servers by anyone, for any reason. Also, Snapchat servers are designed to automatically delete unopened Snaps after 30 days.
  • Chats: Snapchat servers are designed to automatically delete a message sent in Chat after you and the recipient have both viewed it and swiped out of the Chat screen — unless either of you press and hold to save it.
  • My Story: Snapchat servers are designed to automatically delete Snaps you post to your Story 24 hours after you post each Snap.
  • Live Stories: If you submit a Snap to a Live Story or Local Story, we may archive the Snap and allow it to be viewed again through Snapchat or other sources.
  • Memories: Memories holds the Snaps and Stories you save so you can reminisce anytime. Content you save to Memories is backed up by Snapchat.
Please Note: Snapchatters who see your messages can always save them, either by taking a screenshot or by using some other image-capture technology (whether that be software or even something as old-fashioned as a camera to take a photo of their device’s screen).
3. Social Networks: Facebook, LinkedIn, GooglePlus
Facebook, LinkedIn, GooglePlus (Google+) Each of these serve a different audience and are worth your time investigating. In the case of Facebook, it is an invaluable marketing and engagement tool. Tutorials: Basic Facebook  Facebook for Business
4. Video Sharing: YouTube, Vimeo
YouTube, Vimeo YouTube is the undisputed video sharing tool for promoting greater awareness about your product and for engaging customers. The mere fact that it has become the go to search engine for any process and many products is reason enough. On the other Vimeo is great for hosting video on your website that is unbranded - in other words, with vimeo you can host the videos that show on your site. And with a premium membership, you get extra functionality including removing any advertising or vimeo branding - which interferes with your customer engagement with your product or service.
5. Image Sharing sites: Flickr, Instagram, Pinterest
Flickr, Instagram, Pinterest Flikr is good for putting up albums and sharing with family and friends. There is also a library of rights free images for download. Instagram can only be posted to from a phone -It is a mobile photo-sharing app and social network. And if you're wondering about the name, "Instagram" is a portmanteau of the words "instant" (inspired by instant cameras) and "telegram" according to its FAQ page. Unlike other social networks, Instagram is completely photo/video-centric, so users can edit and post mages and short videos (up to 15 seconds), but not text updates like they can on Twitter and Facebook, for example. Pinterest is more about choosing images and curating them into boards so that others can appreciate what you like. Here is a good article about the differences between Instagram and Pinterest.
6. Document Sharing: SlideShare, Scribd, ShareFile
SlideShare, is a Web 2.0–based slide hosting service. Users can upload files privately or publicly in the following file formats: PowerPoint, PDF, Keynote or OpenDocument presentations. Slide decks can then be viewed on the site itself, on hand held devices or embedded on other sites.[2] Launched on October 4, 2006, the website is considered to be similar to YouTube, but for slideshows. It was acquired by LinkedIn in 2012.[3] The website was originally meant to be used for businesses to share slides among employees more easily, but it has since expanded to also become a host of a large number of slides that are uploaded merely to entertain.[4]Although the website is primarily a slide hosting service, it also supports documents, PDFs, videos and webinars.[5] SlideShare also provides users the ability to rate, comment on, and share the uploaded content.

Scribd /ˈskrɪbd/ is a digital library and e-book, audiobook, and comic book subscription service that includes one million titles. In addition, Scribd hosts 60 million documents on its open publishing platform. Wikipedia 

ShareFile is a secure enterprise file sync and share system. It is a SaaS product that allows users to choose where to securely store documents and files, either on premises or in the cloud. ShareFile is owned by Citrix Systems. Wikipedia
7. Social Bookmarking: StumbleUpon, Delecious
StumbleUpon is a discovery engine that finds and recommends web content to its users. Its features allow users to discover and rate Web pages, photos and videos that are personalized to their tastes ...Wikipedia

Delecious Delicious (stylized del.icio.us) is a social bookmarking web service for storing, sharing, and discovering web bookmarks.

Here is a good article about Delicious
8. Crowd-Sourced Sites: Reddit, Digg
Reddit is a social media, social news aggregation, web content rating, and discussion website. Reddit's registered community members can submit content, such as text posts or direct links. Wikipedia

It competes with CraigsList for the uglies interface of any major league highly used Internet website.

Digg is a news aggregator with a curated front page, aiming to select stories specifically for the Internet audience such as science, trending political issues, and viral Internet issues. Wikipedia
9. Q&A Sites: Wikipedia, Quora, Yahoo Answers
Wikipedia is a free online encyclopedia, created and edited by volunteers around the world and hosted by the Wikimedia Foundation.

Quora is a question-and-answer site where questions are asked, answered, edited and organized by its community of users. Its publisher, Quora, Inc., is based in Mountain View, California. Wikipedia

Yahoo Answers is a community-driven question-and-answer (Q&A) site or a knowledge market from Yahoo! that allows users to both submit questions to be answered and answer questions asked by other users.
10. Review Sites: Yelp, TripAdvisor, Amazon
Yelp publishes crowd-sourced reviews about local businesses, as well as the online reservation service Yelp Reservations and online food-delivery service Eat24. The company also trains small businesses in how to respond to reviews, hosts social events for reviewers, and provides data about businesses, including health inspection scores. We know just the place." - from Wikipedia

Here is an page of resources about Yelp for Business

TripAdvisor is an American travel website company providing reviews of travel-related content. It also includes interactive travel forums. TripAdvisor was an early adopter of user-generated content. Wikipedia

Here is a tutorial for listing your business with TripAdvisor

Amazon is also a source of user reviews about products of all kinds. If your business involves a consumer product it would be wise to understand how to list your product with Amazon and get it reviewed.

Here is a page from Entrepreneur about selling your product on Amazon

Here is a page on Reviewing
11. Social Media Dashboards: HootSuite, Sprout, Edgar, eClincher
Hootsuite is one of many tools referred to as a “Social Media Management System” or tool. It helps you keep track and manage your many social network channels. It can enable you to monitor what people are saying about your brand and help you respond instantly. You can view streams from multiple networks such as Facebook, Twitter and Google+ and post updates or reply directly. With so many networks for businesses to manage, it’s no doubt Social Media Management tools have become so popular and relied upon by many companies today. If your primary reason for a social presence is for managing customer service on Twitter, then Hootsuite probably will be the best tool for you. Mobile networks or Utility companies love Hootsuite as it allows them to delegate customer messages to different team members and these can be managed overall by an administrator. Another useful feature is that Hootsuite allows you to store draft messages that you can post when you receive a frequently asked question for example open hours or directions to your business. - from IAG.me

Here is a tutorial for using hootsuite although there is also hootsuite academy which provides in depth training in how to use its products.

Sprout or SproutSocial’s easy to use interface is straight forward and intuitive. You can schedule, monitor and analyze all in one spot. Unlike the other tools which just serve up stats, SproutSocial takes it one step further by analyzing them for you. The analytics provide useful data like engagement percentage and how your social channels are trending over time with colorful charts, graphs and other visually appealing data formats that make it easy to digest and report back to your peers so you can be sure you are optimizing your social media networks fully.

Edgar is a scheduling tool for social media. He recycles your content automatically so that “the well doesn’t run dry.” What is recycling? You build a list of content that you want Edgar to share, and once he’s shared the last article he will go back to the beginning of the list and share everything again. from http://blog.capterra.com/buffer-vs-edgar/

Here is Edgar's comparison with Hootsuite

Another tool: eClincher is a social media management platform that helps businesses manage and organize their social media accounts in a straightforward and easy-to-use tool. Here is a review of eClincher

Here is another review of eClincher from Aptgadget

Here is a good article comparing Social Media Management Tools
12. Social Media Analytics: Google Analytics, MOZ, SemRush
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. It is now the most widely used web analytics service on the Internet. It lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Here is an overview of Google Analytics.

Here is a MOZ article about how to use GA for your website.

MOZ is a tool for measuring, monitoring and evaluating the onsite and off-site aspects of a website's level of search engine optimisation as well as for managing social media accounts. from Quora.

They have many excellent free learning resources on their site including this one about SEO.

SemRush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.

Here is a good comparison article Moz vs SemRush